Yanmar

Yanmar vs Kubota

The mini excavator most hire fleets standardise on. Reliability and the zero-tail-swing U series are the reasons - on a domestic driveway or a garden job, the ability to slew without catching a wall is worth more than extra breakout force.

Yanmar vs Takeuchi

Credited with building the first compact excavator, and still a specialist rather than a full-line manufacturer. Operators tend to rate the hydraulics, and fleets buy them where a machine will be worked hard all day.

Yanmar vs Bobcat

The brand that turned into the generic word for a skid-steer. Hire customers ask for "a Bobcat" when they mean the machine class, which is exactly the kind of brand recognition that drives search volume whoever ends up supplying the machine.

Yanmar vs JCB

The default British plant make and the one hire customers ask for by name. Fleets buy JCB because operators already know the controls, parts turn up quickly and residual values hold, which matters more to a hire business than any single spec on the sheet.